The real estate industry in the United States has seen a massive transformation in the past decade. With the rise of online brokerages and new players entering the game, it’s becoming increasingly competitive. However, some real estate brokerages have managed to stand out and become the largest in the country. In this article, we’ll take a closer look at the top 10 largest real estate brokerages in the US and what makes them successful.
Top 10 Real Estate Brokerages in the US
- Realogy Holdings Corp.
- Keller Williams Realty
- HomeServices of America
- RE/MAX Holdings, Inc.
- Berkshire Hathaway HomeServices
- Coldwell Banker Real Estate
- Century 21 Real Estate
- Sotheby’s International Realty
- Redfin Corporation
- Long & Foster Real Estate
Realogy Holdings Corp. tops the list as the largest real estate brokerage in the US, with an estimated 2019 sales volume of $176 billion. The company is the parent of several well-known real estate brands, including Better Homes and Gardens Real Estate, Century 21, and Coldwell Banker.
Keller Williams Realty comes in at number two, with an estimated sales volume of $387 billion. The company has a unique business model that emphasizes agent training and education, which has helped it grow to over 180,000 agents across the globe.
HomeServices of America is in third place, with an estimated sales volume of $135 billion. The company is owned by Warren Buffet’s Berkshire Hathaway and has been steadily growing through acquisitions of smaller real estate firms.
Inside the Largest Real Estate Firms in America
What sets these real estate brokerages apart from the rest? One common theme is their focus on technology and innovation. For example, Redfin Corporation uses a proprietary algorithm to determine the value of a home, while Sotheby’s International Realty has a state-of-the-art mobile app for agents and clients.
Another key factor in their success is their ability to attract and retain top talent. Many of these brokerages offer extensive training and education programs to help their agents succeed. In addition, they offer competitive commission splits and benefits packages to keep their agents happy and motivated.
Despite their size, these real estate brokerages are also known for their personalized service. They understand that buying or selling a home is a major life event and strive to make the process as smooth and stress-free as possible for their clients.
The largest real estate brokerages in the US have achieved their success through a combination of innovation, talent retention, and exceptional customer service. As new players enter the game, it will be interesting to see how these firms continue to adapt and evolve to maintain their position at the top of the industry.